The Northern Rivers NSW brand has been designed to complement rather than replace private brands, including that of individual local councils or businesses. It provides an opportunity for organisations to align themselves with the regional brand and enhance their own brand as they see fit.
Businesses and organisations across the region have utilised the Northern Rivers NSW brand in many ways – in event signage, on their websites, in publications and on business stationery… this helps them let their audience know where their heritage is and that they are proudly part of this unique, innovative and growing footprint.