Northern Rivers NSW Brand has been born through a collaboration of partners. That’s the way we do things in the Northern Rivers. The Committee members who brought the vision to life are: Northern Cooperative Meat Company, NORCO, Northern Rivers Food, Northern Rivers Joint Organisation, Regional Development Australia – Northern Rivers, Business NSW, Destination North Coast, Southern Cross University and Regional NSW. We are committed to ensure the region has a brand identity that lives long into the future.
Northern Rivers NSW, as a brand, represents a region endowed with beautiful and world renowned natural assets. It has a history of strong community connectivity with its land, culture and people.
The brand story is ambitious in its goal to represent the whole of the Northern Rivers region, from Tweed in the north to Grafton in the south, Casino and Kyogle in the west and east to the coast through Lismore to Ballina and Byron. We have taken this challenge as our opportunity to position Northern Rivers NSW for its diversity and breadth of experiences and attributes.
Our region is already internationally recognised for a clean, green and sustainable approach to business. Our brand brings it together under a single identity. Click through here to join Northern Rivers NSW.
The individual attributes of the brand essence can be encapsulated in six key areas, with ‘Nature’ and ‘Connection to Community’ at the centre and ‘Culture/Creativity’, ‘Food’, ‘Business/Enterprise’ and ‘Lifestyle’ rounding out our brand essence.
For a Northern Rivers NSW brand to be truly inclusive of all sectors, it needs to be about what we believe in, more than just our geography.
A successful and meaningful regional brand is firmly founded in its values. These values not only help give birth to creative solutions, they also create a set of standards for our community, businesses and organisations to believe in and rally around. These values are guiding principles in imagining and planning for the kind of future we’re going to create for ourselves as a region.
The Five Core Brand Values, outlined together, provide real meaning, emotional connection and direction for the Northern Rivers NSW brand.
From environmental sustainability, to leading the way in collaboration and cooperation, we’re a community minded, culturally diverse place that values freedom and authenticity. Our values are entrenched in the way we live, create, connect and welcome others. Our entrepreneurial spirit across all sectors is underpinned by an impressive network of organisations and educational institutions, and very importantly, our region celebrates our indigenous cultural heritage – past and present.
The official and only version of the brand name will always include ‘NSW’ to fully spell out ‘Northern Rivers NSW’.
Our region has a select variety of ‘descriptors’ including ‘Near Byron’, ‘Northern NSW’, ‘The Far North Coast’, ‘The Northern Rivers’, and ‘The North Coast’. Given the variety of descriptions, many people within and outside of our region can be unsure about where the Northern Rivers is, or where its specific boundaries lie. It’s imperative that we locate it by embedding ‘NSW’ in the name.
See how Northern Co-Operative Meat Company has integrated the Northern Rivers NSW branding with their existing marketing materials.
See how Northern Rivers Food are implenting the Northern Rivers NSW branding across their digital collateral.
then the Licensee must immediately notify the Licensor in writing giving the Licensor all the information available to the Licensee.
The Licensee agrees to indemnify, keep indemnified and hold harmless the Licensor from and against all and any losses, damages, expenses, costs, liabilities, claims, demands, actions and suits (including legal costs) suffered or incurred (actually or contingently) by the Licensor arising out of or in connection with the Licensee’s use of the Trade Marks in a manner not authorised by this agreement or any breach by the Licensee of this Agreement.
Termination for other reasons
Termination without cause
Consequences of termination
This Agreement replaces all previous agreements and understandings concerning its subject matter and contains the entire agreement between the parties with respect to its subject-matter.
The Licensee must not assign, sub–licence or transfer any of its rights or obligations under this agreement without the prior written approval of the Licensor.
No provision of this agreement or a right conferred by it can be varied except in writing signed by both parties.
Each party must do everything necessary, or reasonably required, by the other party, to give effect to this agreement and the transactions contemplated by this agreement.
and if each party has signed or attached its signature(s) to any such format, the executed formats are deemed to be originals and shall constitute a binding agreement between the parties.
Date if undated
1.1 Defined terms
The following words have the following meanings in this agreement, unless the context requires otherwise.
Agreement means this document being an agreement between the named parties.
Annual Licence Fee means the amount set by the Branding Committee.
Business Day means a day on which banks are open for business excluding Saturdays, Sundays and public holidays in Sydney, Australia.
Commencement Date means the date of this Agreement.
Control has the same meaning as defined in 50AA of the Corporations Act, 2001 (Cth) as amended from time to time.
Effective Date means the following respective dates:
Goods means any goods covered by the Trade Marks as set out in Schedule 2 or as notified in writing by the Licensor to the Licensee from time to time.
Purpose means the operation of the business or businesses carried on by the Licensee comprising the use of the Trade Marks in respect of the Goods and Services.
Services means the services covered by the Trade Marks, as set out in Schedule 2 or as notified in writing by the Licensor to the Licensee from time to time.
Territory means Australia.
Trade Marks means the registered, pending and unregistered trade marks set out in Schedule 2 to this agreement, and such other trade marks as notified for the purposes of this defined term by the Licensor to the Licensee in writing from time to time after the date of this agreement.
The following apply in the interpretation of this agreement, unless the context requires or provides otherwise.
A heading is for reference only. It does not affect the meaning or interpretation of this agreement.
Any schedule attached to this Agreement forms part of it. If there is any inconsistency between any clause of this Agreement and any provision in any schedule or attachment, the clause of this Agreement will prevail.