Northern Rivers NSW Brand page image 001

connect 

With identity

Northern Rivers NSW Brand has been born through a collaboration of partners. That’s the way we do things in the Northern Rivers. The Committee members who brought the vision to life are: Northern Cooperative Meat Company, NORCO, Northern Rivers Food, Northern Rivers Joint Organisation, Regional Development Australia – Northern Rivers, Business NSW,  Destination North Coast, Southern Cross University and Regional NSW. We are committed to ensure the region has a brand identity that lives long into the future.

Northern Rivers NSW, as a brand, represents a region endowed with beautiful and world renowned natural assets. It has a history of strong community connectivity with its land, culture and people.

The brand story is ambitious in its goal to represent the whole of the Northern Rivers region, from Tweed in the north to Grafton in the south, Casino and Kyogle in the west and east to the coast through Lismore to Ballina and Byron. We have taken this challenge as our opportunity to position Northern Rivers NSW for its diversity and breadth of experiences and attributes.

Our region is already internationally recognised for a clean, green and sustainable approach to business. Our brand brings it together under a single identity. Click through here to join Northern Rivers NSW.

essence 

The Northern Rivers NSW brand essence is the sum of its parts.

The individual attributes of the brand essence can be encapsulated in six key areas, with ‘Nature’ and ‘Connection to Community’ at the centre and ‘Culture/Creativity’, ‘Food’, ‘Business/Enterprise’ and ‘Lifestyle’ rounding out our brand essence.

story 

The Northern Rivers NSW brand story

The brand story and its purpose, to create and promote opportunities for the region, has a four-pillar strategy:

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Values 

The Northern Rivers NSW Brand Values

For a Northern Rivers NSW brand to be truly inclusive of all sectors, it needs to be about what we believe in, more than just our geography.

A successful and meaningful regional brand is firmly founded in its values. These values not only help give birth to creative solutions, they also create a set of standards for our community, businesses and organisations to believe in and rally around. These values are guiding principles in imagining and planning for the kind of future we’re going to create for ourselves as a region.

The Five Core Brand Values, outlined together, provide real meaning, emotional connection and direction for the Northern Rivers NSW brand.

V1.

A love of community

expressed through collaboration, cooperation and a willingness to work together for the greater good.

V2.

We respect our environment

through championing sustainable principles, living a balanced lifestyle and protecting, preserving and improving our natural heritage.

V3.

We celebrate diversity

learning from our Indigenous roots and being inclusive, welcoming and supportive of others.

V4.

Free to be who we are

We value our authenticity, our uniqueness and a more soulful approach to life.

V5.

We champion initiative and creative spirit

by thinking differently, being adaptive to change and fostering new enterprise.

Values

From environmental sustainability, to leading the way in collaboration and cooperation, we’re a community minded, culturally diverse place that values freedom and authenticity. Our values are entrenched in the way we live, create, connect and welcome others. Our entrepreneurial spirit across all sectors is underpinned by an impressive network of organisations and educational institutions, and very importantly, our region celebrates our indigenous cultural heritage – past and present.

Location 

A brand name that locates us

The official and only version of the brand name will always include ‘NSW’ to fully spell out ‘Northern Rivers NSW’.

Our region has a select variety of ‘descriptors’ including ‘Near Byron’, ‘Northern NSW’, ‘The Far North Coast’, ‘The Northern Rivers’, and ‘The North Coast’. Given the variety of descriptions, many people within and outside of our region can be unsure about where the Northern Rivers is, or where its specific boundaries lie. It’s imperative that we locate it by embedding ‘NSW’ in the name.

Case Study

See how Northern Co-Operative Meat Company has integrated the Northern Rivers NSW branding with their existing marketing materials.

Case Studies listing

Examples 

See the brand in use

See how Northern Rivers Food are implenting the Northern Rivers NSW branding across their digital collateral.

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Terms and conditions

BACKGROUND

  • The Licensor is the registered owner of the Trade Marks.
  • The Licensor agrees to licence the Trade Marks to the Licensee for the Purpose. 
  • The Licensee agrees to licence the Trade Marks on the terms set out in this document.

OPERATIVE PROVISIONS

  1. DEFINED TERMS + INTERPRETATION
    • A term or expression starting with a capital letter:
      • which is defined in the Dictionary in Schedule 1, has the meaning given to it in the Dictionary; and
      • which is defined in the Corporations Act, but is not defined in the Dictionary, has the meaning given to it in the Corporations Act.
    • The interpretation clause in Schedule 1 sets out rules of interpretation of this Agreement.
  2. Commencement + term
    • This Agreement commences on the Commencement Date and continues until this Agreement is terminated (Term).
    • This Agreement may be terminated during the Term in accordance with clause 10.
  1. licence
  • The Licensor grants to the Licensee a non-transferable licence to use the Trade Marks for the Purpose only from the relevant Effective Date for the remainder of the Term throughout the Territory subject to the terms of this Agreement.
  • In consideration of the grant of the licence(s) by the Licensor to the Licensee as set out in clause 1 above, the Licensee will pay the Licensor the Annual Licence Fee whilst this Agreement remains in force.
  • The Licensee must pay the Annual Licence Fee on the Commencement Date and thereafter within thirty (30) days of each anniversary of the Commencement Date without any deduction or set off.
  • The Licensee must on the date of termination or expiry of this Agreement, as the case may be, pay to the Licensor all money due and payable to the Licensor on or before such date of termination or expiry that remains outstanding on such date including Annual Licence Fees owing for part of any year this Agreement remains in force.
  • All payments to be made under this Agreement shall be made in Australian dollars, to the nominated account of the Licensor in immediately available funds or such other account or method as the Licensor may nominate in writing from time to time. The Licensee shall pay all charges imposed by any relevant bank or financial institution in relation to such payments.
  1. GST
  • The Licensor must issue an invoice to the Licensee for the Annual Licence Fee within a reasonable period prior to the first anniversary of the Commencement Date of this Agreement and annually thereafter within a reasonable period prior to the anniversary of the Commencement Date for the term of this Agreement
  • All amounts payable or other consideration provided in respect of supplies made in relation to this Agreement are exclusive of GST (if any). Where a supply is a taxable supply, all amounts payable or other consideration provided must be increased by the amount of GST payable in relation to the supply.
  • All GST must be paid at the time any payment to which it relates is payable (provided a tax invoice has been issued for the supply). Where any GST payable is not referable to an actual payment, then it must be paid within 10 days of a tax invoice being issued by the party making the supply.
  • The Licensor and the Licensee will cooperate in complying with the requirements of the GST legislation in order that both parties may each claim applicable input tax credits.
  1. ownership of the trade marks
    • The Licensee acknowledges that on and from the relevant Effective Date:
      • the Licensor retains title to and ownership of the Trade Marks and the benefit of all existing goodwill in the Trade Marks inures solely to the Licensor;
      • the benefit of all goodwill in the Trade Marks resulting from use by the Licensee inures solely to the Licensor; and
      • the Licensee’s only rights in respect of the Trade Marks are those rights of use pursuant to this agreement and the Licensee does not have any other right, title or interest to the Trade Marks or any goodwill in them.
  1. LICENSEE’S RESPONSIBILITIES AND OBLIGATIONS
    • The Licensee must comply with all directions of the Licensor and the Licensor’s standards and requirements for the use by the Licensee of the Trade Marks as notified by the Licensor to the Licensee in writing from time to time, including the form in which the Trade Marks are used.
    • The Licensee must only use the Trade Marks for the Purpose.
    • Subject to the provisions of clause 8 the Licensee agrees that at all times it will use its best endeavours to:
      • protect and maintain the value in and validity of the Trade Marks; and
      • protect the rights and reputation of the Licensor in and to the Trade Marks.
    • The Licensee must not make the Trade Marks available to any other party or do any act that would allow any third party to claim any interest in the Trade Marks.
    • The Licensee must not register or use anywhere in the world any trading name, company name or domain name which incorporates any of the Trade Marks or any component of a Trade Mark or is similar to the Trade Marks, without the prior written consent of the Licensor.
    • The Licensee must not apply anywhere in the world for the registration of any Trade Mark or any mark similar to any of the Trade Marks.
    • If requested by the Licensor, the Licensee must ensure that whenever any of the Trade Marks are used there appears the statement: “Northern Rivers NSW Connect With Nature is a trade mark of Regional Development Australia-Northern Rivers Incorporated and is used under licence”, or another statement of equivalent meaning approved by the Licensor.
    • The Licensee must not do anything which may adversely affect the Licensor’s rights or title or interest to the Trade Marks, or the distinctiveness of the Trade Marks.
    • The Licensee acknowledges and agrees that:
      • it must not use the Trade Marks:
        • in any manner likely to deceive or cause confusion; or
        • in connection or association with any other trade marks, logos, names, trading styles or get up without the Licensor’s prior written consent;
      • the Licensor may from time to time direct the Licensee to change its manner and form of use of the Trade Marks to ensure compliance with the Licensor’s standards and requirements and the Licensee must comply with all such directions; and
      • the Licensor reserves the right to withhold its approval of the Licensee’s use or proposed use of any or all of the Trade Marks and the Licensee agrees to accept any such exercise of the Licensor’s right.
  1. QUALITY CONTROL
    • The Licensee must ensure that all of its goods and services in respect of which it uses the Trade Marks and all advertising and promotional material and other material or documentation relating to those goods or services in respect of which it uses the Trade Marks:
      • comply with any standards, requirements and directions notified by the Licensor from time to time;
      • comply with all applicable laws, including industry requirements; and
      • are consistent with the reputation and goodwill of the Licensor’s Goods and Services and of the Licensor generally.
  1. Infringement
    • If the Licensee becomes aware of any:
      • actual, suspected or threatened infringement of the Trade Marks or of any conduct in relation to the Trade Marks that might constitute passing off or a breach of any statute concerning misleading or deceptive conduct; or
      • any allegation or claim by a third party that use of the Trade Marks is likely to deceive or cause confusion, infringes a third party’s rights, or constitutes passing off or misleading and deceptive conduct,

then the Licensee must immediately notify the Licensor in writing giving the Licensor all the information available to the Licensee.

  • The Licensee must not take any other steps in relation to clauses 1.1 or 8.1.2 without the prior written consent of the Licensor.
  • The Licensor may in its absolute discretion commence proceedings in respect of any infringement of the Trade Marks or other causes of action connected with the Trade Marks and will have the full conduct of such proceedings.
  • The Licensee must not take any steps in respect of any enforcement proceedings in respect of any infringement of the Trade Marks or other causes of action connected with the Trade Marks unless requested by the Licensor.
  • If requested by the Licensor, the Licensee must:
    • provide all information concerning the Licensee’s use of the Trade Marks; and
    • render its fullest co-operation and assistance to the Licensor in any dispute, litigation or settlement in relation to the Trade Marks.
  1. indemnity

The Licensee agrees to indemnify, keep indemnified and hold harmless the Licensor from and against all and any losses, damages, expenses, costs, liabilities, claims, demands, actions and suits (including legal costs) suffered or incurred (actually or contingently) by the Licensor arising out of or in connection with the Licensee’s use of the Trade Marks in a manner not authorised by this agreement or any breach by the Licensee of this Agreement.

  1. termination
    • This agreement may be terminated by the mutual agreement of the parties in writing.
    • The Licensor may terminate this agreement immediately (or at any later time) by notice in writing if:
      • the Licensee commits any breach of this agreement which is not capable of being remedied or, if remediable, is not remedied within 14 days of the Licensor giving notice of such breach to the Licensee;
      • the Licensee uses or attempts to use the Trade Marks for a purpose other than the Purpose; or
      • the licensing of the Trade Marks pursuant to this agreement becomes unlawful or in any way prejudicial to the Licensor’s title to or rights in the Trade Marks.

Termination for other reasons

  • The Licensor may terminate the agreement immediately by notice in writing if:
    • the Licensee becomes, threatens or resolves to become, subject to any form of insolvency administration; or
    • there is a change in Control, ownership or management of the Licensee; or
    • the Licensee sells or otherwise disposes of substantially all its business assets to a third party.

Termination without cause

  • The Licensor may terminate this agreement or the rights to use any particular Trade Mark without cause and for any reason (or none) by providing not less than 3 months’ prior written notice to the Licensee.

Consequences of termination

  • If this agreement is terminated under clause 1, 10.2, 10.3 or 10.4 the Licensor:
    • will be regarded as discharged from any further obligations under this agreement; and
    • may pursue any other remedies lawfully available to it, and where the agreement is terminated by the Licensor pursuant to clause 1, the Licensor may claim, from the Licensee, all costs, expenses, losses and damages suffered or incurred by the Licensor as a result of the termination or breach.
  • Upon termination of this agreement for whatever reason or the rights to use any particular Trade Mark:
    • the Licensee’s rights to use all the Trade Marks (or the rights to use any particular Trade Mark, as the case may be) are terminated;
    • the Licensee must immediately cease to use all the Trade Marks (or the rights to use any particular Trade Mark, as the case may be); and
    • the Licensee must return to the Licensor or erase or destroy and provide written evidence of destruction, as reasonably requested by the Licensor, of all copies of the Trade Marks (or the particular Trade Mark, as the case may be) in any form or format held by the Licensee, in the Licensee’s possession or control.
    • the Licensee must on the date of termination or expiry of this Agreement, as the case may be, pay to the Licensor all money due and payable to the Licensor in accordance with the provisions of clause 4.
  1. entire agreement

This Agreement replaces all previous agreements and understandings concerning its subject matter and contains the entire agreement between the parties with respect to its subject-matter.

  1. ASSIGNMENT

The Licensee must not assign, sub–licence or transfer any of its rights or obligations under this agreement without the prior written approval of the Licensor.

  1. Variation

No provision of this agreement or a right conferred by it can be varied except in writing signed by both parties.

  1. Further assurance

Each party must do everything necessary, or reasonably required, by the other party, to give effect to this agreement and the transactions contemplated by this agreement.

  1. no waiver
    • Failure or omission by either party at any time to enforce or require strict or timely compliance with any provision of this agreement will not affect or impair that provision in any way or the rights of the relevant party to avail itself of the remedies it may have in respect of any breach of such provision.
  2. Invalidity
    • A provision, or part of it, must be read down if:
      • this agreement, or the provision, is void, voidable or unenforceable if the provision, or the part of it, is not read down; and
      • the provision, or the part of it, is capable of being read down.
    • A provision, or part of it, must be severed if, despite the operation of clause 1, the provision is void, voidable or unenforceable if the provision, or the part of it, is not severed.
    • The remainder of this agreement has full effect even if clause 2 applies.
  3. Survival
    • Clauses 1, 4, 5, 8, 9, 5, 10.6, 14, 16, 17, 19 and 20 survive the termination of this agreement, as do any rights and remedies accrued before termination.
  4. Counterparts and date

Counterparts

  • This agreement is deemed to be signed by a party if that party has signed or has attached its signature(s) to any of the following formats of this agreement:
    • an original; or
    • photocopy; or
    • a PDF; or
    • email image or similar attachment to an email; or
    • other electronic means copy.

and if each party has signed or attached its signature(s) to any such format, the executed formats are deemed to be originals and shall constitute a binding agreement between the parties.

Date if undated

  • If this agreement is undated and there is no contrary intention stated, the date of this agreement is the date of last execution by a party.
  1. Notices

Requirements

  • Any notice given in connection with this document must be in writing and must be addressed to a party and either:
    • hand delivered to, or sent by post to, the party’s registered office, principal place of business or any other address the party notifies for the service of notices;
    • sent by email to any email address the party notifies for the service of notices.

When given

  • A notice is taken to have been given:
    • in the case of being hand delivered, on the date on which it is delivered;
    • in the case of being sent by post, on the third (seventh if sent to an address in another country) day after the date of posting;
    • in the case of delivery by email, at the time sent.
  1. Governing law + jurisdiction
  • This Agreement is governed by the laws of New South Wales, Australia.
  • The parties submit to the non-exclusive jurisdiction of the Courts of New South Wales.

SCHEDULE 1 – DICTIONARY + INTERPRETATION

  1. DICTIONARY

1.1           Defined terms

The following words have the following meanings in this agreement, unless the context requires otherwise.

Agreement means this document being an agreement between the named parties.

Annual Licence Fee means the amount set by the Branding Committee.

Business Day means a day on which banks are open for business excluding Saturdays, Sundays and public holidays in Sydney, Australia.

Commencement Date means the date of this Agreement.

Control has the same meaning as defined in 50AA of the Corporations Act, 2001 (Cth) as amended from time to time.

Effective Date means the following respective dates:

  • for the Trade Marks listed in Schedule 2 on the Commencement Date; and
  • for such other trade mark as notified in writing by the Licensor to the Licensee after the date of this agreement, on and from the date specified in that notification.

Goods means any goods covered by the Trade Marks as set out in Schedule 2 or as notified in writing by the Licensor to the Licensee from time to time.

Purpose means the operation of the business or businesses carried on by the Licensee comprising the use of the Trade Marks in respect of the Goods and Services.

Services means the services covered by the Trade Marks, as set out in Schedule 2 or as notified in writing by the Licensor to the Licensee from time to time.

Territory means Australia.

Trade Marks means the registered, pending and unregistered trade marks set out in Schedule 2 to this agreement, and such other trade marks as notified for the purposes of this defined term by the Licensor to the Licensee in writing from time to time after the date of this agreement.

1.2          Interpretation

The following apply in the interpretation of this agreement, unless the context requires or provides otherwise.

  1. A reference to any statute, regulation, rule or similar instrument includes any consolidations, amendments or re-enactments of it, any replacements of it, and any regulation or other statutory instrument issued under it.
  2. A reference to the singular includes the plural number and vice versa.
  3. A reference to a gender includes a reference to each gender.
  4. A reference to a party means a person who is named as a party to this agreement.
  5. Person includes a firm, corporation, body corporate, unincorporated association and a governmental authority.
  6. A reference to a party or a person includes that party’s or person’s executors, legal personal representatives, successors, liquidators, administrators, trustees in bankruptcy and similar officers and, where permitted under this agreement, their substitutes and assigns.
  7. An agreement on the part of, or in favour of, two or more persons binds or is for the benefit of them jointly and severally.
  8. Includes means includes but without limitation.
  9. Where a word or expression has a defined meaning, its other grammatical forms have a corresponding meaning.
  10. A reference to doing something includes an omission, statement or undertaking (whether or not in writing) and includes executing a document.
  11. A reference to a clause, schedule or annexure is a reference to a clause of, or a schedule or an annexure to this agreement.
  12. A reference to time is to the time in the place where a thing is to be done, unless specified otherwise.
  13. When the day on which something must be done is not a Business Day, that thing must be done on the preceding Business Day.
  14. If there is any conflict between the body of this Agreement and its schedules the terms of the main body of this Agreement will prevail.
  15. A reference to $, dollar, AUD is a reference to Australian Dollars (AUD).

1.3          Headings

A heading is for reference only. It does not affect the meaning or interpretation of this agreement.

1.4          Schedules

Any schedule attached to this Agreement forms part of it. If there is any inconsistency between any clause of this Agreement and any provision in any schedule or attachment, the clause of this Agreement will prevail.

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