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The Northern Rivers NSW Brand has been developed through a collaboration of regional partners, including key business, industry and government representatives.

The Project Steering Committee members who brought the vision to life are: Casino Food Co-Op (Northern Cooperative Meat Company), NORCO, Northern Rivers Food, Northern Rivers Joint Organisation, Regional Development Australia – Northern Rivers, Business NSW, Destination North Coast, Southern Cross University and Regional NSW. We are committed to ensure the region has a brand identity that lives long into the future.

Learn more of the story of how we developed the Brand:

Underpinning the Northern Rivers NSW logo is a Brand Business Plan and Implementation Strategy developed by the Northern Rivers Together Steering Committee. The Implementation Plan is centred around four brand objectives and four key pillars to create and promote opportunities for the attraction of people and enterprise to the region.